Jewelry

The reason Australian men don’t buy more jewellery seems simple enough: they don’t put the same value on jewellery that women do. Jewellery represents values that marketers traditionally say men just don’t respond to – it’s not functional or efficient, it doesn’t eliminate a negative issue or solve a problem and it’s perceived as feminine […]

Gemstone, any of various minerals highly prized for beauty, durability, and rarity. A few noncrystalline materials of organic origin (e.g., pearl, red coral, and amber) also are classified as gemstones. Gemstones have attracted humankind since ancient times, and have long been used for jewellery. The prime requisite for a gem is that it must be beautiful. The beauty